Why CLARA exists
European teams deserve feedback intelligence they can defend: to their customers, their auditors, and their own boards. CLARA is built in Berlin to close the gap between knowing what customers say and measuring what was done about it.
Born from research, validated before market
CLARA began as academic research in Responsible AI and is engineered to research standards: an honest evaluation harness, published accuracy with denominators, stated limitations. Before any sales conversation, it was validated on real public feedback across three industries: industrial B2B, food delivery and fintech.
Elvis Shehi · Founder
Elvis Shehi founded CLARA after more than 15 years in global B2B marketing in the adhesive technologies industry, where he built a global Voice-of-Customer capability for a leading industrial company. He is a Certified AI Governance Professional (AIGP) and is completing an MSc in Responsible AI. CLARA combines both: enterprise VoC practice and formal AI governance.
What we hold ourselves to
Evidence before claims
Every number carries its source, confidence and limitations. Thin evidence produces a refusal, not a guess.
Governance by design
Policy checks run before actions execute, approvals are recorded, and the audit trail is built in from the first signal.
European by architecture
EU data residency, self-hostable, no US clouds required. Compliance is engineering, not paperwork.
Outcomes over dashboards
We measure whether actions worked and keep what was learned. Insight alone is not the product.
We apply the same standard to ourselves: an automated check verifies this website's product claims against the live product every 30 minutes.
Working with us
Engagements start with a six-week governed pilot on your own feedback: one success metric, weekly syncs, EU-resident processing, and a clear decision at the end.
Prefer research to sales? Visit the research track.